Trademark

A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements, Slogan, Base or Punch Line, etc. which are used to highlight the products and services.Registration is based on class: goods and services are sub-classified into many different classes: precious metals, medical services, for example. A trademark is only protected within the class that it is registered, and therefore only protected form third parties offering similar goods or services. It is always beneficial to register a trademark across several classes in order to broaden the scope of protection.

Silent features of Trademark

• The owners of a trademark may initiate legal proceedings for trademark infringement to prevent unauthorized use of that trademark.
• The term of registration of trademark is 10 (Ten) years, but may be renewed subject to the payment of the prescribed fee
• TM (for an unregistered trade mark, that is, a mark used to promote or brand goods)
• ® (for a registered trademark)

Trademark registration process

• Finalising Mark / Logo / Composite logo to be registered as Trade Mark
• Checking for the availability  with Trade Mark Registry
• Analysing the  Class under which the Trade Mark to be registered
• Processing the  application form with Trade Marks Registry
• Receiving  the acknowledgement form Trade Marks Registry

Advantages of Trademark 

• Acts as shield for your goodwill
• Protects Name / Brand Name from being used in a same or similar fashion, by any one
• Delivers the status of ‘Branded Goods’
• Impression to customers that the company is selling standard Products or Services
• Exclusive right to the use the trade mark in relation to the goods or services
• Relief from infringement of the trade mark.
• Liberty to assign (transfer) the trade mark for consideration